Puma ski-binding

Designing a ski binding as if made by PUMA


This is a school project with focus on how to communicate with the shape of a product. As an application for this we are to design a binding for a ski, with the specifics of a brands’ values.

Our choose is the brand Puma, because of its interesting wide range of products and its strong graphic. We want the binding to work as an eye catcher, in the Puma store as well as in the ski slope. From Puma’s wide collection, we mainly used the design language from the shoe, because of the near connection with the binding.

This is a cooperation with Lina Linér